Monday, June 25, 2012

100 Must-Read Books: The Essential Man’s Library

There are the books you read, and then there are the books that change your life. We can all look back on the books that have shaped our perspective on politics, religion, money, and love. Some will even become a source of inspiration for the rest of your life. From a seemingly infinite list of books of anecdotal or literal merit, we have narrowed down the top 100 books that have shaped the lives of individual men while also helping define broader cultural ideas of what it means to be a man.
Whether it be a book on adventure, war, or manners, there is so much to learn about life’s great questions from these gems. Let us know in the comments which of these you loved, hated, and the books that meant a lot to you and should have made the list (you can even get really indignant about your favorite book). And without further ado, this is our list.



1. The Great Gatsby by F. Scott Fitzgerald
Set on the East Coast in the roaring 20′s, this American novel is a classic. From it we learn that often the wanting of something is better than actually having it. It is relevant to every man’s life. Furthermore, one true friend is worth infinitely more than a multitude of acquaintances.

“He smiled understandingly-much more than understandingly. It was one of those rare smiles… It faced–or seemed to face–the whole external world for an instant, and then concentrated on you with an irresistible prejudice in your favor.”



2. The Prince by Niccolo Machiavelli
Considered by most to be the authoritative text on statesmanship and power (how to obtain it as well as an illustration of its trappings), although certainly a shrewd one.

From this arises an argument: whether it is better to be loved than feared. I reply that one should like to be both one and the other; but since it is difficult to join them together, it is much safer to be feared than to be loved when one of the two must be lacking.

Essentially, Machiavelli advocates letting your people have their property and women, but making sure that they know what you are capable of doing if they step out of line.


3. Slaughterhouse-Five by Kurt Vonnegut
Through the beloved Billy Pilgrim, we see the central themes of Vonnegut’s humanism along with his satirical take on how disgusting it is when humans don’t use their (limited) free will to prevent simple atrocities. A great example of how we use humor to deal with hardship, and the conflict between the way heroism is conveyed through stories for actions in situations that perhaps could have been avoided altogether.

“So then I understood. It was war that made her so angry. She didn’t want her babies or anybody else’s babies killed in wars. And she thought wars were partly encouraged by books and movies.”



4. 1984 by George Orwell
If you are already worried about the information that your computer is collecting from you, re-read this one and you will feel much better! Or, perhaps, you will throw your computer in a river. This is the classic text for the will of the individual to maintain his privacy and free will, and how easy it is at the end of it all to just try to blend in and go with the flow to avoid making things even worse by speaking out.

“But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother.”



5.  The Republic by Plato
Since every man can use a fair portion of philosophy in his literary diet, the origin of legitimate western thought might be a good place to start. Plato’s most well known work breaks down topics of which you should have a fundamental understanding such as government, justice, and political theory.



6.  Brothers Karamazov by Fyodor Dostoevsky
The final work of Dostoevsky (commonly accepted English spelling of the name) has a lot of meat to chew on…it strikes at the core of who we are and what drives us. Ultimately, for all of our strength and wisdom as individuals, we are often frustrated by our failures to do what we know we must do (or at least think we should do) and need the power of forgiveness in our lives. Many important thinkers consider this to be one of (if not the most) important masterpiece of literature, including Sigmund Freud and Franz Kafka (who did not think quite alike, to say the least).

“So long as man remains free he strives for nothing so incessantly and so painfully as to find some one to worship.”


7.   The Catcher in the Rye by J.D. Salinger
Holden Caufield, if nothing else, should serve as a point of reference for the angst and cynicism that you perhaps once had, or ideally never had. If you thought like him when you were 16 or 17 years old, you are forgiven. If you still identify with him, you need to find some more joy, somehow…fake it ’til you make it. Do something.


8.   The Wealth of Nations by Adam Smith
The fundamental work on free market policies: “It is not from the benevolence of the butcher, the brewer or the baker, that we expect our dinner, but from their regard to their own self interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages.” Want an education in economics? This book is a great start. (Pictured is the copy that belonged to John Adams).

9.   For Whom the Bell Tolls by Ernest Hemingway
Set in the Spanish Civil War, this novel explores who man becomes when faced with the prospect of his own death. It is worthwhile for all of us to consider what we would give our lives for, as this defines what and who we truly love. This is one of the great examples of how war has shaped men, past and present, and has in part defined the image of a true hero who is courageous even when it has brutal consequences.

“You learned the dry-mouthed, fear-purged purging ecstasy of battle and you fought that summer and that fall for all the poor in the world against all tyranny, for all the things you believed in and for the new world you had been educated into.”



10.  The Picture of Dorian Gray by Oscar Wilde
Arguably the best work from the ever-quotable Wilde, this novel is a guide for how to live a life of pure decadence. Packed with impeccable wit, clever one-liners and an excessive amount of egotistical vanity. At the very least, this book will show you the glory and the pitfalls of being the best looking chap around.



To be continued

Sunday, January 1, 2012

CHECK OUT MITx. Maybe it is what you actually need!

M.I.T. Game-Changer: Free Online Education For All

M.I.T.'s Simmons Hall
For Wall Street Occupiers or other decriers of the “social injustice” of college tuition, here’s a curveball bound to scramble your worldview: a totally free college education regardless of your academic performance or background. The Massachusetts Institute of Technology (M.I.T.) will announce on Monday that they intend to launch an online learning initiative called M.I.T.x,which will offer the online teaching of M.I.T. courses free of charge to anyone in the world.

The program will not allow students to earn an M.I.T. degree. Instead, those who are able to exhibit a mastery of the subjects taught on the platform will receive an official certificate of completion. The certificate will obviously not carry the weight of a traditional M.I.T. diploma, but it will provide an incentive to finish the online material. According to the New York Times, in order to prevent confusion, the certificate will be a credential bearing the distinct name of a new not-for-profit body that will be created within M.I.T.

The new online platform will look to build upon the decade-long success of the university’s original free online platform, OpenCourseWare (OCW), which has been used by over 100 million students and contains course material for roughly 2,100 classes. The new M.I.T.x online program will not compete with OCW in the number of courses that it offers. However, the program will offer students a greater interactive experience.


Students using the program will be able to communicate with their peers through student-to-student discussions, allowing them an opportunity to ask questions or simply brainstorm with others, while also being able to access online laboratories and self-assessments. In the future, students and faculty will be able to control which classes will be available on the system based on their interests, creating a personalized education setting.

M.I.T.x represents the next logical evolution in the mushrooming business of free online education by giving students an interactive experience as opposed to a simple videotaped lecture. Academic Earth (picked by Time Magazine as one of the 50 best websites of 2009) has cornered the market on free online education by making a smorgasbord of online course content – from prestigious universities such as Stanford and Princeton – accessible and free to anyone in the world. Users on Academic Earth can watch lectures from some of the brightest minds our universities have to offer from the comfort of their own computer screen. However, that is all they can do: watch. Khan Academy, another notable online education site, offers a largely free interactive experience to its users through assessments and exercises, but it limits itself to K-12 education. By contrast, M.I.T.x will combine the interactivity of the Khan Academy with the collegiate focus of Academic Earth, while drawing primarily from M.I.T.’s advanced course material.

“M.I.T. has long believed that anyone in the world with the motivation and ability to engage M.I.T. coursework should have the opportunity to attain the best M.I.T.-based educational experience that Internet technology enables,” said M.I.T. President Susan Hockfield in the university’s press release.

According to the university, residential M.I.T. students can expect to use M.I.T.x in a different way than online-only students. For instance, the program will be used to augment on-campus course work by expanding upon what students learn in class (faculty and students will determine how to incorporate the program into their courses). The university intends to run the two programs simultaneously with no reduction in OCW offerings.

According to the New York Times, access to the software will be free. However, there will most likely be an “affordable” charge, not yet determined, for a credential. The program will also save individuals from the rigors of the cutthroat M.I.T. admissions process, as online-only students will not have to be enrolled in the prestigious, yet expensive, university to access its online teaching resources.

Those chomping at the bit to dive into M.I.T.x will have to wait, as the university doesn’t plan to launch a prototype of the platform until the spring of 2012. According to M.I.T. Provost L. Rafael Reif and Anant Agarwal, director of the Computer Science and Artificial Intelligence Lab, the prototype might include only one course, but it would quickly expand to include many more courses.

Once launched, M.I.T. officials expect the M.I.T.x platform to be a giant hit amongst other universities looking to create or expand upon their online course materials. “Creating an open learning infrastructure will enable other communities of developers to contribute to it, thereby making it self-sustaining,” said Agarwal in the M.I.T. press release.

Whether M.I.T.x will directly threaten the margins at for-profit online universities, such as the University of Phoenix, APUS, or DeVry remains to be seen. But as M.I.T.x starts to provide many of the salient virtues of for-profit online colleges, such as a robust learning management systems and real-time virtual interaction, these publicly traded education companies might have to lower fees in order to compete with M.I.T.x’s compelling free price. In addition, the success of M.I.T.x, OCW, and Academic Earth may push dramatic technological innovation at for-profits, so that they can maintain a unique selling proposition versus their free competitors. Moreover, as the rapidly growing number of what are termed “self educators” choose free college education, a cottage industry of social media support services might evolve to bring them together for free in-person study and help sessions.



Which is all to say that, against this country’s sizable need for STEM (Science, Technology, Engineering, and Math) graduates, M.I.T.x is nothing short of revolutionary. This is especially true if you aren’t a credential freak and, like me, just want to improve your chops in a marketable subject area. Heck, maybe Gene Marks’ (“If I Were a Black Kid”) tech-based view of education can become a reality after all.

Thursday, December 29, 2011

What Made Steve Jobs So Great?



Steve Jobs wasn't an engineer or a designer. But he was one of the greatest users of technology of all time, and that made all the difference.

[Apple's visionary co-founder, Steve Jobs, died this year. This story was written after his resignation in August.--Ed.]

In the wake of Steve Jobs's resignation, let's consider the greatest decision he ever made. It didn't happen in a garage in Cupertino, sweating with Steve Wozniak as they dreamed up a computer for the common man. Or in a conference room, as managers told him that no one would ever pay $500 for a portable music player. Or in another conference room, as new managers told him no one would ever pay $400 for a cellphone. Rather, it was in a dusty basement of the Apple campus.

Jobs had just recently come back to the company, after a 12-year layoff working for two of his own startups: NeXT, which made ultra-high-end computers, and Pixar. He was taking a tour of Apple, becoming reacquainted with what the company had become in the years since he'd left. It must have been a sobering, even ugly sight: Apple was dying at the hands of Microsoft, IBM, Dell, and a litany of competitors who were doing what Apple did, only cheaper, with faster processors.

Jobs is perhaps the greatest user of technology to ever live.

His tour finally brought him to the workbench of a designer ready to quit after just a year on the job, languishing amid a stack of prototypes. Among them was a monolithic monitor with a teardrop swoop, which managed to integrate all of a computer's guts into a single package. In that basement Jobs saw what middle managers did not. He saw the future. And almost immediately he told the designer, Jonathan Ive, that from here on out they'd be working side-by-side on a new line.

Steve Jobs may not be the greatest technologist or engineer of his generation. But he is perhaps the greatest user of technology to ever live, and it was Apple's great fortune that he also happened to be the company's founder.

Those computers that Ive and Jobs worked on became, of course, the iMac--a piece of hardware designed with an unprecedented user focus, all the way to the handle on top, which made it easy to pull out of the box. ("That's the great thing about handles," Ive told Fast Company in 1999. "You know what they're used for.") And while it seems condescending to say that Jobs's greatest moment was finding someone else who was great, it's not. That single moment in the basement with Ive tells you a great deal about what made Steve Jobs the most influential innovator of our time. It shows you the ability to see a company from the outside, rather than inside as a line manager. He didn't see the proto iMac as a liability or a boondoggle. He saw something that was simply better than what had preceded it, and he was willing to gamble based on that instinct. That required an ability to think first and foremost as someone who lives with technology rather than produces it.



People often say that Jobs is, first and foremost, a great explainer of technology--a charismatic, plainspoken salesman who is able to bend those around him into a "reality distortion field." But charisma can be bent to all sorts of purposes. Those purposes may very well be asinine. So what gives his plain-speaking such force? He always talks about how wonderous it will be to use something, to actually live with it and hold it in your hands. If you listen to Steve Jobs's presentations over the years, he comes across not as the creator of a product so much as its very first fan--the first person to digest its possibilities.

Of course, when Steve Jobs has fancied himself the chief creator, disastrous failures often ensued. His instincts were often wrong. For example, his much ballyhooed Apple Cube, which was in fact a successor to the NeXT cube he'd developed during his Apple hiatus, was a $6,500 dud. He was also openly disdainful of the Internet in the late 1990s. And before his hiatus from Apple, in 1985, his meddling and micro-management had gotten out of control. But the years away reportedly helped him begin ceding more responsibilities to others, and become less of a technology freak and more of a user-experience savant. A reporter who asked Jobs about the market research that went into the iPad was famously told, "None. It's not the consumers' job to know what they want." Which isn't to say that he doesn't think like a consumer--he just thinks like one standing in the near future, not in the recent past. He is a focus group of one, the ideal Apple customer, two years out. As he told Inc. magazine in 1989, "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

People also often reduce Jobs's success to a ruthless perfectionism which sometimes led him to scrap a product simply because it didn't feel right, or because some minor feature like a power button or a home screen seemed buggy and unresolved. (Famously, he tore through three prototypes of the iPhone in 2007 before the last passed muster; he also berated Ive early over the details of the USB port in the first iMac.) But that doesn't get to it either. A myopic focus on details can readily destroy as much value as it creates: Just think about the number of times you've sat through a meeting with a boss who harped on details, killing a project before you ever had a chance to explain what it could be.


[The Mac Bashful, a proto tablet computer that Jobs asked Frog Design to mock up in 1983.]


It's almost certain that Jobs has killed far more great ideas than he ever let live--there are 313 patents under his name covering everything from packaging to user interfaces. But those that survived outweighed all the rest, simply because his focus was, continually, on what it would be like to come at some new product raw, with no coaching or presentation but simply as a dumb, weird new thing. Again, that's an ability to see past internal debates, and to look at a potential product with the fresh eyes of a user rather than a creator.

When Jobs has fancied himself the chief creator, disastrous failures often ensued.

Perhaps the best example of this hides in plain sight, and is a fundamental part of every Apple product. All throughout the 1970s to the 1990s, if you ever opened up a new gadget the first thing you were ever faced with was figuring how the damn thing worked. To solve that, you'd have to wade through piles of instruction manuals written in an engineer's alien English. But a funny thing happened with the iMac: Every year after, Apple's instruction manuals grew thinner and thinner, until finally, today, there are none. The assumption is that you'll be able to tear open the box and immediately start playing with your new toy. Just watch a 3-year-old playing with an iPad. You're seeing a toddler intuit the workings of one of the most advanced pieces of engineering on the planet. At almost no time in history has that ever been possible. It certainly wasn't when the first home computers were introduced, or the first TV remotes, or the first radios. And it was something he was driving for, his entire career. Again from 1989, Inc. asked him, "Do you sometimes marvel at the effect you've had on people's lives?" And Jobs said: "There are some moments. I was in an elementary school just this morning, and they still had a bunch of Apple IIs, and I was kind of looking over their shoulders. Then I get letters from people about the Mac, saying, 'I never thought I could use a computer before I tried this one.'"

There is, however, one decisive factor that Steve Jobs couldn't control: Timing. Yet it was perfect for him. He was born just in time to become a founding father of the personal computer movement. But he was also still young enough that in 1997, he could lead while his own sense of a computer's potential could finally bear fruit.

Throughout the 1980s and 1990s, computers were being sold on their speed and features. This was the birthing period for computers, when their capabilities were just being limned. But by 2000, all of these had largely become commoditized--it no longer mattered how fast a computer was, when basic issues of usability and integration became so pressing. Just think back to your Windows machine of the time: What did speed matter if you didn't even know what all the menus meant, or if you were hit with some weird bug that flashed pop-ups at you everytime you clicked your mouse?

Before 1997, Jobs was ahead of his time. The computers he made were overpriced for the market, because he thought that usability was more important than capability. But as computers reached maturity and became a feature in every home, his obsessions became more relevant to the market. And in fact, many of Apple's recent signature products, such as the iPad or the iPhone, were based on products first conceived of in the 1990s or even the 1980s--they had to bide their time.




All of this isn't to say that Steve Jobs has been Apple's sole arbiter of success: He purportedly has a great eye for talent. Moreover, he has taught his entire organization to play in the span of product generations rather than just product introductions: Apple designers say that now, each design they create has to be presented alongside a mock-up of how that design might evolve in the second or third generation. That should ensure Apple's continued success for as long as a decade. But it's not totally clear that anyone else can equal his talent for being able to look at Apple's product's from the outside view of a user. Tim Cook, his anointed successor, proved his worth by totally revamping Apple's production processes and supply chain. That talent is vital to running the business, and has increased Apple's profits by untold billions. But being able to break apart the nuances of sourcing is the precise opposite of being a usability genius: Cook's career has largely been spent focusing on precisely those things the consumer never sees.

Does Cook have an in-house product critic, who could stand in Jobs's place? Will Cook have as close a working relationship with Ive as Jobs did? Will Ive even stay? And did Steve Jobs create an entire organization that shared his balance of concerns--for the back-end yes, but for usuability first and foremost? The biggest risk is that Apple has taken for granted that its superior design should demand a price premium. That might lull them into thinking that Apple is great, rather than its products. But Apple, all along, has only been as good as its last "insanely great" thing.



Credit : Culled from Fastcompany.com.   Article by Cliff Kuang (http://www.fastcodesign.com/1664863/what-made-steve-jobs-so-great)